Sensor 21 develops products that completely meet the needs of our customers
and does not duplicate under-performing equipment. Our corporate goals require
continual reappraisal and commitment to customer requirements and following up
with designs that continually meet customer expectations—not just to meet an
immediate market opportunity and then move on. Because engineering reliability
statistics indicate that 75% of product defects are designed in, our goal at
Sensor 21 is greater than simply making royalty money and increasing shareholder
value: our business success is tied to customers through long-term sales of products
that successfully work in the most extreme conditions. The founders' personal
experiences have made this issue an indelible part of our business plan.